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Silicon Valley company expands operations to North Fulton

Alpharetta has been trying to make the nickname “Technology City of the South” stick.

Monday’s announcement — that a tech company from Silicon Valley is expanding to the city north of Atlanta — will help with that.

Worthix, a scientifically designed technology aimed at determining customer wants and behavior, announced that they are opening up a new location in Alpharetta that will encompass its marketing, sales and customer success teams, along with, operations and finance departments. Worthix is the latest to join the 600-plus tech companies that call the north Fulton city home.

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The company’s CEO, Guilherme Cerqueira, said Alpharetta was attractive to him because of the large talent pool of qualified personnel, the low cost of owning and operating a business in the city and the overall quality of life in the area.

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“Alpharetta allows startups to have the best of these three factors,” he said.

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Alpharetta Mayor David Belle Isle said Worthix choosing to come to Alpharetta “is a testament to Alpharetta’s strength as a technology destination.”

Some of Worthix’s customers include Chevron, 3M, Vivo and IBM.

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