The Marietta Visitors Bureau, the city’s main source for travel information, has completed its brand transformation with a new logo and website, according to a news release.
This new look is meant to showcase the bureau’s work of promoting all of the city’s tourism attractions while keeping up with the travel industry’s trends, said the bureau’s Marketing and Public Relations Coordinator Courtney Spiess.
Formerly MariettaSquare.com, the bureau’s website now will be known as VisitMariettaGa.com.
The branding change better reflects the bureau’s goal of marketing the whole city of Marietta as a tourism destination instead of only the Marietta Square, Spiess said.
“We want tourists to recognize there is much more to Marietta. For example, the Franklin Gateway District is evolving into a unique district of corporate headquarters, an incubator for breweries and a sports destination as it is home to the Franklin Sports Complex and Atlanta United training grounds,” said Executive Director Amanda Sutter.
“From sports and recreation to historical remembrances, cultural arts and dining experiences unique to Marietta, we hope our new identity encompasses all aspects of the City of Marietta and appeals to our friends who have yet to visit Marietta,” Sutter added.
The new logo and website became effective April 2 so that locals and visitors will be able to visit the new website and see logo changes on social media channels.
New print promotional materials will be published later this year.
“Our strong social media presence will encourage visitors and locals to peruse the new website, which makes it easy to locate places to shop or dine and also find out what’s happening in and around Marietta,” said Board of Directors President Marion Savic.
“Our new logo and website reflect the Marietta Visitors Bureau’s dedication to being Marietta’s number-one source for resident and visitor information,” Savic added.
Established in 1984 as a part of Marietta’s Sesquicentennial Celebration, the Marietta Visitors Bureau is a private, nonprofit organization that promotes Marietta as a tourism destination.
In 1987, the bureau entered into an agreement with the city of Marietta to become the contract holder for the city’s collected hotel/motel tax.
Each year, the bureau allocates the money to advertising and marketing programs, which promote Marietta as a visitor destination and increase economic impact for the city.
The bureau’s mission is to promote Marietta as a tourism destination with an emphasis on heritage, cultural and sports tourism to increase overnight visitation by reinvesting visitor-generated tax dollars into messages and services targeted exclusively to the visitor, according to the news release.
Information: Courtney Spiess at courtney@MariettaSquare.com
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