Someone on their team was thinking up ideas of how to best help drivers and heard about Lyft in Detroit renting out studio time for its drivers. The southeast team thought to do one better.
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This is the first dedicated Lyft recording studio anywhere in the country.
It’s pretty barebones: An installed microphone and an iPad in a soundproof room.
The studio is free for drivers to use, and so far, about 20 of them have done so.
Bond said they reached out to drivers to see who’d want to perform at the launch party in late June. They got more than 100 demos.
“The quality of those is really incredible,” he said, noting that most were from hip-hop and rap artists.
At the launch party, a few drivers performed with Yung Joc, the Atlanta rapper behind June 2006's absolute banger "It's Goin' Down."
Bond ensured that all of the artists own their music. This is for artists who “in many cases need a shot,” he said.
Other Lyft hubs in the country are looking into the model.
“We don’t see this ending on the ground here in Atlanta,” Bond said.
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