Lilburn to roll out new city logo

Lilburn leaders will unveil a new city logo to kick off the Gwinnett municipality's centennial celebration.

The new logo features a stylized burst of colors and a hand-lettered “Lilburn." The new theme line, “Small Town. Big Difference,” appears below the logo.

“We chose a design and theme line that captured the energy and vibrancy that is truly Lilburn today,” Mayor Diana Preston said in a statement. “This is a community that both honors the past and welcomes the future, and we wanted an identity that felt friendly, inclusive and true to our roots.”

Leaders plan to incorporate the new identity into signage and online and print materials.

Lilburn is one of several Gwinnett County municipalities investing in branding campaigns to spur economic development. Duluth recently shelled out $60,000 for “Capture the Spirit of Good Living." Norcross  spent $50,000 for “A Place to Imagine." And Lilburn paid $30,000 for its campaign.

The new identity will be rolled out at the City Council meeting at 7:30 p.m. Monday.