Metro Atlanta
Metro Atlanta

Gwinnett’s Infinite Energy Center ditches Pepsi for Coke

Gwinnett commissioners recently approved a $73 million contract for expansion and renovation of the Infinite Energy Center. Courtesy Infinite Energy Center
Gwinnett commissioners recently approved a $73 million contract for expansion and renovation of the Infinite Energy Center. Courtesy Infinite Energy Center
By Amanda C. Coyne
Jan 16, 2019

Duluth’s Infinite Energy Center has joined the rest of metro Atlanta in ditching Pepsi for hometown beverage company Coca-Cola.

The center, which hosts events from hockey games and concerts to conferences and elections, announced a new long-term partnership with Coca-Cola on Wednesday. Coke will be the exclusive non-alcoholic beverage partner for the center’s three venues, Infinite Energy Arena, Infinite Energy Forum and Infinite Energy Theater.

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The agreement doesn’t just include soda, but water, sports drinks, tea, coffee, juice and other beverages, the center said in a press release. The terms of the agreement, including the duration, have not been disclosed.

The Infinite Energy Center previously had a partnership with Pepsi, which began in 2011. Wednesday’s announcement signified a switch to the rival Atlanta-based beverage company.

“We are thrilled to provide our guests and fans the familiar hometown Coca-Cola brand,” General Manager Joey Dennis said in a release. “This partnership will amplify the energy and excitement of the new campus developments that are underway.”

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About the Author

Amanda Coyne is a hyperlocal reporter for the AJC, covering Gwinnett County.

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