The Alpharetta City Council has given staff the go-ahead to finalize a contract with a technology provider to create an “ITsMyTown” app for mobile devices.

The branded app could alert residents to news and events; facilitate messages from the mayor and council members; provide a city directory, and advise users about essential city places and parks and 311 reporting, according to a proposal from ITsimple.

The company has offered to charge Alpharetta only $1 to set up and launch the app, and $1 per year in subscription fees the first two years, according to a staff report to the council. In years three and four, the support fee would be $3,600 per month. In subsequent years, the city would be offered a 25 percent discount off the list price for cities of the same population size.

Staff recommended a pilot program with ITsimple with an initial two-year contract period and three optional one-year extensions.

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Students at Carver Early College School of Technology attend the school’s art class on Wednesday, Dec. 10, 2025. Atlanta Public Schools plans to convert the campus to a school of the arts that will serve grades 6-12. The plan depends on voters extending a one-cent sales tax for education. (Natrice Miller/AJC)

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