Aflac Inc., based in Columbus, Georgia, has named a new president and COO.

The company, whose commercials featuring its iconic duck has spawned countless imitations, has promoted Frederick J. Crawford from executive vice president and CFO to president and COO.

Crawford will continue reporting to Aflac’s chairman and CEO Daniel P. Amos.

Dan McKeague, a 36-year-old radio station sales manager from Hugo, Minn., was named Tuesday as the Columbus insurance company's commercial voice after a month-long competition that drew 12,500 live and online auditions.

Max K. Brodén, who currently serves as senior vice president, deputy CFO and treasurer, is being promoted to replace Crawford.

»RELATED: Widow of a co-founder of Georgia insurer Aflac dies at 90

“Fred Crawford is a natural leader who has made a tremendous impact on the company in the four-plus years he’s been here,” said Amos, the son of Aflac co-founder Paul Amos. “He has been instrumental in guiding the financial management of the company and helping to grow our footprint in key business areas.”

We've compiled a list of 4 Georgia-based companies known for creating an inviting work environment Known for its funny duck mascot, employees at Aflac are rewarded for their passion Besides its large on-site child care center, Aflac offers workers a generous time off policy to help with work-life balance Yodle focuses on individual growth and company culture, making the office a place where people want to be Yodle awards their ingenuity with generous health and time-off benefits Southern Company touts a c

Paul Amos was one of three brothers who in 1955 co-founded Aflac, the Columbus-based supplemental insurer.

Aflac is one of several Georgia-based Fortune 500 companies.