Photos: The World of Prom show 2020

Business

The World of Prom show at AmericasMart features this year's new trends Friday, Aug 7, 2020. Designers and wholesalers are working with store owners struggling with inventory and investments based on unknown status of school events.

The World of Prom show, held at AmericasMart Friday, Aug 7, 2020, features this year's new trends. Designer Johnathan Kayne, left, points out details on a dress worn by model Bailey Towle, right, in his showroom for potential buyers despite low attendance. (Jenni Girtman for the Atlanta Journal-Constitution)

The Forever Unique vendor has prom samples still boxed and chose not to staff this year's show, opting out of this year's show. Designers and wholesalers are working with store owners struggling with inventory and investments based on unknown status of school events. (Jenni Girtman for the Atlanta Journal-Constitution)

AmericasMart held The World of Prom show Friday, Aug 7, 2020. (Jenni Girtman for the Atlanta Journal-Constitution)

Designer Johnathan Kayne, right, continues his fashion show including model Sydni Bennett, in his showroom. (Jenni Girtman for the Atlanta Journal-Constitution)

Designer Johnathan Kayne, left, puts on a fashion show including model Bailey Towle, right, in his showroom for potential buyers. (Jenni Girtman for the Atlanta Journal-Constitution)

Colors Dress is one of the few vendors open at this year's World of Prom as many designers and wholesalers opted out of this year's show. (Jenni Girtman for the Atlanta Journal-Constitution)

Dresses are lined up at the Colors Dress' showroom. Designers and wholesalers are working with store owners struggling with inventory and investments based on unknown status of school events. (Jenni Girtman for the Atlanta Journal-Constitution)

Marolyn Middleton, left, a shop owner from the Florida panhandle, picks up an inventory form while working with Colors Dress' Southeast Sales Rep, Sharon Putnam, right. Middleton is only planning to place an order after she sees the results of this year's Homecoming participation and if she does buy, it will be very few to "fill in the gaps". (Jenni Girtman for the Atlanta Journal-Constitution)

Attendance is slim as designer Johnathan Kayne continues his fashion show including model Bailey Towle, right, in his showroom. (Jenni Girtman for the Atlanta Journal-Constitution)

Southeast Sales Rep for Colors Dress, Sharon Putnam, in black, right, works with shop owner Marolyn Middleton on a potential order. (Jenni Girtman for the Atlanta Journal-Constitution)

Southeast Sales Rep for Colors Dress, Sharon Putnam, in black, thumbs through prom dresses on display with Marolyn Middleton at The World of Prom show at AmericasMart on Friday, Aug 7, 2020. (Jenni Girtman for the Atlanta Journal-Constitution)

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The World of Prom show, held at AmericasMart Friday, Aug 7, 2020, features this year's new trends. Designer Johnathan Kayne, left, points out details on a dress worn by model Bailey Towle, right, in his showroom for potential buyers despite low attendance. (Jenni Girtman for the Atlanta Journal-Constitution)

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