The City of Dunwoody earned a top honor this month for communications from the City-County Communications & Marketing Association during its national conference, according to a press release. Dunwoody received a 2021 Savvy Award for its outstanding achievement in creating an economic development marketing campaign to lift local restaurants through the pandemic.
“We’re thrilled to be recognized for a campaign that we really took to heart,” said Dunwoody Communications Director Jennifer Boettcher, who accepted the award at the 3CMA conference in St. Louis. “The City developed strong programs to support struggling restaurants, and we knew creative communications were critical to their success.”
The campaign included marketing for the Picnic Table Project, which comprised of a tour of tables and t-shirt giveaway to encourage outdoor dining. It also included Dunwoody’s Al Fresco Matching Grant Program, which provided restaurants with funding to create outdoor dining options. The social media campaigns #DestinationDunwoody Restaurant Passport and #LetsDoLunch were also important elements. Those campaigns gave the community a chance to share their commitment to local businesses.
The annual Savvy Awards salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing. For the 2021 awards, more than 800 entries were received, and 72 first-place Savvy Awards were presented.
Information: dunwoodyga.gov
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