Meek Mill, whose real name is Robert Williams, will join the team that's headed by his friend and business associate Michael Rubin as co-owners of the hat brand, which is North America's largest hats retailer. Rubin's company Fanatics is part of the Lids' ownership group, according to Business Insider.
"I've been shopping at Lids my whole life, wearing hats, fitteds, of course, fitted hats and caps, all types of hats," the 32-year-old told BI. "In our culture, it's been a big thing. So, it was something I ain't have to think twice about and always believed in, that it'll work."