Business
Business

VIDEO: The world’s 10 most valuable brands, according to brand Z

Google Apple Microsoft Amazon Facebook At & T Visa Tencent IBM McDonald's
June 6, 2017

Every year, brand strategists at WPP and Kantar Millward Brown publish a report on the top 100 most valuable global brands.

» RELATED: Product brands with the most Facebook fans

To determine the top brands of 2017, analysts examined more than three million customer interviews across 14 categories.

Tech giants Google, Apple, Microsoft, Amazon and Facebook dominated the top five global brands.

» RELATED: Here are all the winners from the AJC’s top workplaces awards

Then came AT&T, Visa, Tencent, IBM and the only restaurant group in the top 20, McDonald’s.

Full global top 100 brands list.

More Stories

Keep Reading

A man makes a phone call in front of a train during Tracks of Hope, an event hosted by Norfolk Southern in support of Hope Atlanta, in Forest Park, Thursday, Nov. 13, 2025. Norfolk Southern opened its executive vintage business train, typically reserved for company leadership and dignitaries, to the public in support of Hope Atlanta. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com

Norfolk Southern sale puts major Atlanta philanthropic force in question

For metro Atlanta philanthropic causes that enjoy Norfolk Southern's support, there are unanswered questions about how committed the company will be after it is acquired.

How Home Depot’s newest AI tool could give it an edge with pro contractors

The Vinings-based home improvement retailer said Wednesday it has launched a new tool that creates a complete materials list and quote for a single-family project.

Home Depot cuts outlook amid housing slump and consumer uncertainty

Home Depot said its net income dipped to $3.6 billion during the third quarter, down 1.3% from the same period last year.

The Latest

Older model used vehicles for sale at an independent dealership in Chattanooga, Tennessee, on Nov. 11, 2023. Photo courtesy of Chris Hardesty.

Credit: Special

Beyond the odometer: What matters most in a used car

Why your car’s safety tech needs maintenance, too

OPINION

Saying goodbye to the Porsche 718 Cayman — for now

Featured

Lt. Gov. Burt Jones — pictured at an August rally in Peachtree City that also featured Vice President JD Vance — appears to have scored another legal victory over gubernatorial rival Attorney General Chris Carr in their battle over campaign finance issues. (Arvin Temkar/AJC 2025)

Credit: Arvin Temkar / AJC

Lt. Gov. Burt Jones scores another victory over use of campaign cash

Lt. Gov. Burt Jones appears to have scored another victory over Attorney General Chris Carr as the Republican gubernatorial candidates battle over campaign finance issues.

Falcons QB Michael Penix Jr.’s season is over; needs surgery to repair ACL

Michael Penix Jr., whom the Falcons hoped was their quarterback of the future, will undergo season-ending surgery to repair a partially torn ACL in his left knee.

Typewriter Tom fuels a growing interest in analog writing devices

Roswell's Tom Rehkopf owns about 1,000 typewriters, which he tinkers with at his workshop and happily shares with fellow aficionados, curious youngsters and even Tom Hanks.