Business
Business

Subway unveils new logo for first time in 15 years

By Cox Media Group National Content Desk
Aug 5, 2016

Sandwich chain Subway has revealed its first logo design change since 2001.

The new logo is more minimalist in design, according to Business Insider, and features a refreshed color scheme. A Subway spokesperson told CNBC that the choice of "the vibrant color palette of the mid '60s" is a nod to when the chain was founded.

Explore>> Read more trending stories 

The signature arrows remain in the new logo.

The new logo will debut in television ads during the Olympics and will roll out to all Subway stores in 2017.

A Business Insider staffer commented that the new logo resembles waste management logos.

About the Author

Cox Media Group National Content Desk
More Stories

Keep Reading

A Delta plane is seen at Hartsfield-Jackson Atlanta International Airport in Atlanta on Wednesday, June 4, 2025. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com

Unions criticize Delta for handling of summer storm

Antiquated IT systems and tight staffing are leaving employees in ‘unacceptably difficult situations,’ Delta's pilot and dispatcher unions say.

Hertz customer hit with $440 charge after AI inspection at Atlanta airport

Hertz's new AI vehicle inspection system charged a customer $440 for a scuff on a wheel. The cost included $250 for the repair, a $125 "processing fee" and a $65 "admin fee."

Shriners Children’s to open pediatric medical research institute on Atlanta’s Westside

The $153 million location at Georgia Tech’s Science Square on Atlanta’s Westside promises to create create 470 new jobs.

The Latest

Home Depot plans to buy all GMS shares through a cash tender offer. (Wilfredo Lee/AP 2021)

Credit: AP

Home Depot makes $5.5B acquisition to increase business with pro contractors

Atlanta’s TNT Sports will no longer produce NBA TV programming

New site being studied for restaurants next to Mercedes-Benz Stadium

Featured

The city of Brookhaven's mayor and City Council last week decided to remove the colored panes of glass from the dome of Brookhaven's new City Centre after residents objected to the brightness of the colors, seen here Friday, June 27, 2025. (Reed Williams/AJC)

Credit: Reed Williams/AJC

Brookhaven removes colored glass from City Centre dome after uproar

Some say the colors were too bright, the dome looked like ice cream with sprinkles and the hues distracted from the building’s muted design.

Confederate group sues to stop Stone Mountain’s ‘truth-telling’ exhibit

The Sons of Confederate Veterans allege the park’s changes to its Civil War history exhibits violate state law.

Georgia student going to court after being expelled for warning of threat

The middle school student was expelled after he sent messages to friends about a video he'd seen with someone threatening to shoot up area schools.