It's all part of Starbucks' ambitious plan to almost double its market share to $100 billion. In addition to wine and beer, the chain recently purchased tea retailer Teavana and plans on opening several new tea-centric stores this year.
And Starbucks even brought in Oprah Winfrey to develop and market a special Oprah-branded chai tea that will be released in April.
"Oprah Chai! Everybody gets a chai! Now that is tea! Yeah!" (Via NBC / "Access Hollywood")
But don't forget to get a scone with that chai. Starbucks' 2012 addition of San Francisco bakery La Boulange could mean an upgrade to the shop's behind-the-counter pastries later this year. (Via The Dallas Morning News)
Slate says the expansion is all about attracting the late night crowd. Beer and wine only make sense, the outlet says, writing: "Starbucks makes its money selling one addictive beverage. If it's going to fill those hours, it might as well branch out to another."
But it might not be a smooth transition. Some analysts say the debut of Starbucks Wines could lead to liability issues, as securities executive John Hoidas tells Fox Business.
"Well, you know, with alcohol, you bring a host of problems. Not only do you have a higher price margin, you have added insurance costs and liability, which affects the bottom line."
But Starbucks says the menu has been in testing since 2010 and is already a success. And as if beer and wine weren't enough, the company plans to let you order that chardonnay via your smartphone as the chain continues to make online ordering even simpler. (Via Bloomberg)