"In addition to Shaquille's status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission," said Tony Thompson, president and CEO of Krispy Kreme Doughnuts. "We are confident this partnership will have a big impact for us in Atlanta and around the world."
O'Neal will also assume the role of a global spokesman for the doughnut company.
"Krispy Kreme prides itself on spreading joy and supporting local communities, and that's a cause that I am thrilled to be a part of," O'Neal said. "Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts."
For a limited time, Krispy Kreme is offering the "Shaq-or-Treat" promotion in which anyone who tags a social media post with #ShaqOrTreat will be eligible to win Krispy Kreme prizes or paraphernalia autographed by O'Neal. The promotion takes place Oct. 28-31.