On Wednesday, Ricoh Electronics is expected to break ground on a 35,500-square-foot expansion of its Lawrenceville thermal paper and label factory. The company also is expected to announce it will hire 70 more workers in operations, maintenance, and quality control.

The company has been slitting thermal paper in since the plant’s opening in 1990 and coating thermal paper since 1996, according to a company release. The expanded facility will house a new thermal media coater that applies multiple layers of coatings to rolls of base paper which are then converted into tags and labels used in the transportation, retail, medical and supermarket sectors. This will be Ricoh’s second thermal paper coating facility in the United States and sixth worldwide. The new coater will go into production in May 2013.

Expected at the ground breaking are officials from the Gwinnett County Commission and Gwinnett Chamber Economic Development, the Georgia Department of Economic Development, city of Lawrenceville and Kajima Building & Design Group.

Ricoh Electronics was founded in Orange County, Calif., in 1973 and is part of Ricoh Co., a more than $20 billion global supplier of office equipment.