A software firm that helps retailers manage their business and connect digitally with customers will make Atlanta its new headquarters.
The company, Aptos, will base about 90 employees in Buckhead. The company was previously known as Epicor Retail Solutions, a subsidiary of Texas-based Epicor Software.
The firm spun out of Epicor Software earlier this year and is now held by Apax Partners, a private equity company. Aptos has offices in Ohio, New York and Montreal.
Aptos has added about 20 workers in metro Atlanta in the past six months and plans to hire software developers, trainers and other customer service, sales and marketing personnel, CEO Noel Goggin said.
Aptos in the past year has acquired two Atlanta area software companies: ShopVisible, an e-commerce company, and retail analytics firm Quantisense. The new Buckhead office, at Resurgens Plaza, will merge those operations, Goggin said.
Aptos has about 750 employees and more than 500 customers, including brands like Under Armor and Michael Kors.
Retail is changing and merchants want to engage with clients across digital platforms and also convert analytics into profit-making or expense-saving resources.
“We want to truly engage customers differently,” Goggin said in an interview. “To do that we wanted to have more of a pioneering spirit, more entrepreneurial spirit. Atlanta, for us, really matches our culture.”
Aptos picked Atlanta for its technology and executive retail talent, he said. Goggin cited Georgia Tech, transactions technology company NCR, top retailers like Carter’s and Home Depot and the global connections offered by Hartsfield-Jackson International Airport as reasons to pick the city.
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