Primerica, a financial services company, opened its now Duluth headquarters Friday, a three-story building on Primerica Parkway.

The 365,000-square-foot building with connecting wings will house 1,600 employees and it has the capacity to house 200 additional workers. The building has 58 conference rooms; a theater and adjoining TV studio; a 248-seat café.

Primerica has had its headquarters in Gwinnett County since 1985 and is the county’s fourth-largest private employer.

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Nikki Porcher, the founder of Buy From a Black Woman, is photographed outside of one of the businesses she has supported, Just Add Honey, on Tuesday, April 22, 2025. Porcher remarked: “Many things are happening, and I anticipated they would be coming soon. Nevertheless, I wasn’t aware that they would unfold so rapidly, suddenly, and immediately.” (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez

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