Pepsi Refresh Project goes live

A campaign by PepsiCo to give $20 million to programs and causes picked by fans is up and running. PepsiCo, which chose to focus on the Pepsi Refresh Project rather than advertise its drinks on the Super Bowl, says the online portal got 1,000 submissions in one 16-hour span, or about one per minute. The ideas will be voted on by fans, and PepsiCo will ante up the cash.

"I've been doing digital for a long time, and I haven't seen a program in my life with this kind of momentum," Bonin Bough, PepsiCo's global director of digital and social media, told the AJC. "It's about funding the ideas of our consumers. We're not giving you a list of pre-defined charities or whatever. It's about releasing control of the brand."

First reported by the AJC on Twitter here.

About the Author

Jeremiah Mcwilliams

Rent an apartment, or just a bedroom, at this new Atlanta skyscraper

Amid rising costs and changing lifestyles, Society Atlanta offers a co-living model designed to shake up traditional apartments.

TSA backs off shoe-removal policy, including at Atlanta airport

The Transportation Security Administration is lifting one of the most hated of airport security hurdles: removing shoes.

How Amazon is geared up for Prime Day in metro Atlanta

It’s Prime Day, an annual event for Amazon Prime members with an array of deals and discounts.

The Latest

Credit: AP

California upgraded its film incentive program. How will this affect Georgia?

Opinion: Why do we name our cars?

Home Depot makes $5.5B acquisition to increase business with pro contractors

Featured

Credit: Jason Getz / Jason.Getz@ajc.com

New Georgia election audit targets voters registered at P.O. boxes and businesses

Georgia election officials are trying to find inaccurate voter registrations of people registered at P.O. boxes or business addresses.

Rent an apartment, or just a bedroom, at this new Atlanta skyscraper

Amid rising costs and changing lifestyles, Society Atlanta offers a co-living model designed to shake up traditional apartments.

DISPATCH

In Georgia’s melon mecca, watermelon wizards’ ears are sweetly attuned

In the heart of Georgia's watermelon country, everyone has a trick to tell if a melon is ripe. One way is the sound a melon makes when it is thumped. Or better, patted.