Pepsi Refresh Project goes live

"I've been doing digital for a long time, and I haven't seen a program in my life with this kind of momentum," Bonin Bough, PepsiCo's global director of digital and social media, told the AJC. "It's about funding the ideas of our consumers. We're not giving you a list of pre-defined charities or whatever. It's about releasing control of the brand."

First reported by the AJC on Twitter here.

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