Pepsi will give the winner of Simon Cowell's "X Factor," a singing competition airing on FOX this fall, a spot in a Pepsi commercial scheduled to air on NBC during the Super Bowl. The winner will join a line of artists -- Madonna, Michael Jackson and Justin Timberlake -- who have teamed up with PepsiCo on Super Bowl commercials.
"For decades, Pepsi has put musical talent in its commercials on TV's biggest stage – the Super Bowl," said Frank Cooper, chief consumer engagement officer of PepsiCo Americas Beverages. "Pepsi has a long history of being the curator, creator and catalyst of exciting new music."
Cooper said the The X Factor partnership would help the company bring "fresh musical talent' to fans.
The prizing of the new Pepsi Super Bowl spot is in addition to the previously announced $5 Million recording contract with Sony Music/Syco, and is the most lucrative prize package in television history.
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