NASCAR driver Danica Patrick has signed a multi-year endorsement deal with Coca-Cola to support Coke Zero.
The Atlanta-based company, which announced the deal Thursday, did not detail the terms of the contract or how much she will be paid.
Patrick will launch her partnership with the company as the spokeswoman for Coke Zero at the Charlotte Motor Speedway and Daytona International Speedway. She also will promote the summer movie "Battleship," which Coke Zero is promoting with Universal Pictures.
In addition, she will wear the Coke Zero logo on her firesuit and on her Chevrolet as well as appear in marketing materials for the brand.
"Joining the Coca-Cola Racing Family is one of the really cool things that’s happened so far in my career," Patrick said. "I'm a Coke Zero drinker and fan, so with this partnership, I really get to have it all. I’m really excited about working with Coke Zero for a lot of reasons, but the idea of having my image at retail stores next to guys like Tony Stewart and Ryan Newman and the rest of the Coca-Cola Racing Family is amazing."
Current and past drivers endorsing Coke include Greg Biffle, Ryan Newman, Tony Stewart, Dale Jarrett, Kyle Petty and Elliott Sadler.
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