McDonald’s is targeting the sentimental and lighthearted side of football fans with its latest promotion, which launches with a Super Bowl ad and runs through Valentine’s Day.
Beginning Monday, select McDonald’s customers will be given alternative ways to pay for their order. In the commercial, one customer is asked to call his mother and tell her that he loves her. Another customer is asked to dance. A mother is asked to tell everyone what she loves about her son.
According to Business Insider, a McDonald's spokesperson said the alternative forms of payment could also include selfies and high-fives.
McDonald’s employees will let customers know if they have been selected to “Pay with Lovin’” and customers not willing to show some love can always pay for their order with cold hard cash or other more traditional forms of payment.
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