“We have enjoyed our association with AEG but felt the time had come to increase our marketing in multiple channels, such as online,” Niemi told The Atlanta Journal-Constitution. The retailer does not have any other facilities that carry its name.
The multi-sports complex sits on 125 acres and includes a 27,000-capacity soccer stadium, an 8,000-seat tennis stadium and other facilities. It has hosted the MLS Cup and is the site of the U.S. Soccer Federation’s national team training headquarters. The U.S. Tennis Association also has a major training facility at the center, which is also an official U.S. Olympic and Paralympic training site.