Hendrik Steckhan will oversee operations of Coca-Cola’s U.S. delivery business of bottled and canned beverages as president of the newly re-instituted USA Operations, the Atlanta-based beverage giant said Tuesday.
Steckhan, who most recently served as president of Still Beverages for Coca-Cola North America, will take on brand strategy, marketing and integrated content for all sparkling and still brands; national retail sales; and franchise and commercial leadership. Steckhan will assume the position Jan. 1
The company also announced Tuesday that it will split between two executives the duties formerly performed by Wendy Clark, a senior marketing leader who recently left Coke to head the North American business for advertising agency DDB Worldwide.
Stuart Kronauge, currently senior vice president of customer marketing, will lead brand marketing. Her responsibilities include Coca-Cola trademark, sprite and flavors, glaceau, water, tea and coffee.
Ivan Pollard, senior vice president of connections, investments and assets, will lead strategic marketing. His responsibilities include content, connections, investments, assets and portfolio strategy and innovations.
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