Gatorade sales growing again

After losing sales in 2009, Gatorade is growing again and its turnaround is accelerating, according to trade journal Beverage Digest. So far this year, Gatorade, one of PepsiCo's largest beverage brands, has posted a 6.8 percent increase in sales volume. The hot summer weather in much of the U.S. probably helped Gatorade and the entire sports drink category, as Gatorade's rebound compensated for a weak first quarter.

Although Gatorade is performing better this year, it is still lagging the overall category and losing market share to Coca-Cola's Powerade brand. Gatorade accounts for about 76 percent of dollar sales in the category, and is typically priced higher than Powerade, according to Beverage Digest.

Get the news faster! Follow the AJC's beverage coverage on Twitter here.

About the Author

Jeremiah Mcwilliams

Southern Co.’s profits dipped in the second quarter. Here’s why.

Southern Co.‘s profits for the months of April through June were down 27% compared with the same time last year because of relatively cool temperatures.

Delta counters AI pricing backlash, insists it hasn’t ever used personal data

Delta exec says AI pricing model is dictated “by market dynamics and vigorous competition” and does not rely on personal data.

Corporation for Public Broadcasting closure will hit Georgia stations

CPB funding supported NPR’s flagship shows “Morning Edition” and “All Things Considered” and PBS television series such as “Frontline and “American Masters.”

The Latest

Credit: Miguel Martinez/AJC

Meet the Georgia manufacturers who stand to benefit from tariffs

OPINION

Self-driving taxis come to Atlanta

Georgia gets in on the drama: Why film crews are riding a vertical soap opera wave

Featured

Credit: TNS

Emory braces for a big tax increase on endowment after Trump bill

The Atlanta university uses its endowment to finance research, fund scholarships for low-income students and provide health care at community hospitals across Georgia.

Georgia Power’s massive data center expansion includes a lot of gas

Georgia Power is planning to build new gas-burning units and add more battery storage as part of a historic expansion of its generation fleet, mostly to serve data centers.

Facing $9M tax bill, Uber turns to Georgia Supreme Court

Still on the hook for $9 million in unpaid sales tax from its first years in Georgia, Uber is asking the state’s highest court for help, supported by economic powerhouses.