Chick-fil-A's first food truck is expected to roll out in Washington, D.C., next month, but don't expect to see a duplicate move in Atlanta any time soon.
A spokesman for the company, which is based here, said the truck in D.C. is the idea of a lone Chick-fil-A franchisee and not a broadening of the fast-food giant's operating model. Chick-fil-A officials are meeting with the franchisee this week to make sure the truck meets the company's standards.
"That is not a strategy that we are following at this time," spokesman Mark Baldwin said of the food truck.
CNBC reported Wednesday that the franchisee was planning the food truck for D.C., which has only one Chick-fil-A store. The company has several locations in the Maryland and Virginia suburbs surrounding the nation's capital, Baldwin said.
Food trucks -- mobile kitchens that sell everything from burritos to vegetables to ice cream -- have become popular across the nation and in Atlanta.
Chick-fil-A is launching a food truck for marketing purposes that it plans to take to events, Baldwin said. But there are no plans to include food trucks in the company's business model in the near future.
Baldwin said the company is more focused on growing its standalone stores and licensing at airports, colleges, hospitals and business parks.
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