Business
Business

Delta launches online mileage store

By
Jan 22, 2010

Delta Air Lines has launched an online marketplace where its frequent fliers can use miles to pay for hotel rooms, car rentals and merchandise. Atlanta-based Delta is working with its credit card partner American Express to offer the e-commerce portal, where frequent fliers can redeem miles or a combination of miles and money. Other airlines also have online mileage stores.

For its SkyMiles Marketplace, Delta is using services from LoyaltyEdge, a business American Express started to help Delta and eventually other AmEx partners manage their rewards programs. Delta also maintains an online mileage auction site and a SkyMiles Shopping site where customers can earn miles by shopping.

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As business team lead, Kelly Yamanouchi edits and writes business stories. She graduated from Harvard and has a master's degree from Northwestern.

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