A group led by a former chairman of the Georgia Lottery has filed plans to build a theme park in Bartow County that the company says would feature movie industry-quality special effects.
Avatron USA Development has filed plans for Avatron Smart Park, a 700-plus acre development along Paga Mine Road in the Emerson and Cartersville area, just west of the sprawling LakePoint Sporting Community complex and town center along I-75.
In a filing Tuesday to the Georgia Department of Community Affairs, the company described a “totally immersive, technology-driven theme park drawing on the expertise of Hollywood’s leading visual effects professionals.” The project also would include two hotels, retail and a music venue.
The details are included in a Development of Regional Impact notice, a filing aimed at alerting the Atlanta Regional Commission and neighboring governments of large projects so that they can prepare for potential effects such as traffic and demand for schools and other services.
A website for the company outlines attractions within the park, including zones labeled as New Earth, Holoverse and Dino-Time.
“Unlock your imagination as you enter the doors of Avatron Park, your destination to a new world where entertainment meets fantasy and perception becomes reality,” the company said on its website. “Patrons, young and old, create their own 3D avatar and embark on a voyage through the corridors of a virtual realm.”
The company’s management includes David Garrett, who previously served as the founding chairman of the state’s lottery. A message left for Garrett was not immediately returned.
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