Coke Zero drinkable billboard ready to satisfy NCAA Final Four fans

• Price is Right' model flubs car giveaway
• Dog survives hit by car, lodged in bumper for over 200 miles
• Woman's sassy self-written obituary goes viral
• Florida teen beaten by sexual abuse victim's father gets 25 years
• Teen rejects college rejection in viral letter to Duke University

Coca-Cola is unveiling a drinkable billboard to quench the thirst of NCAA Final Four fans at White River State Park.

AdWeek reports that the drinkable billboard was a joint project between Coke Zero and Ogilvy & Mather.

Weighing 23,000 pounds, the billboard features more than 75 valves, four high-pressure pumps and 16 sensors to push soda through 4,500 feet of straw. Six fountain spigots will release the product for sampling by the public.

According to Coca-Cola, the billboard runs on enough compressed air to fill all the basketballs used during the March Madness tournament.

Fans watching the tournament from home can get in on the action via interactive commercials that work with the Shazam smartphone app. Participants will receive a mobile coupon for a free 20-ounce bottle.

http://youtu.be/pTaP63EGkNA