Coke creating uniform look for juices

Coca-Cola Co. unveiled Tuesday common packaging for its key juice brands around the world that it hopes will give it an edge over competitors.

The Atlanta-based beverage giant has more than 100 juice and juice drink brands, including Minute Maid, Del Valle, Andina and Cappy, in 145 countries. Starting with a roll-out that begins this month in the United States, its mainstream juice brands will have uniform packaging, Coca-Cola announced during an investors conference in Atlanta.

The design builds on the Minute Maid look, featuring a black rectangle, white lettering and green horizon mark for the logo. It also has large images of fresh fruit and trees.