Cognizant acquiring Atlanta tech firm itaas

Itaas, a Johns Creek-based company that helps cable TV, telcos and other clients deliver interactive content, live streaming and video services on digital platforms, will be acquired by Teaneck, N.J.-based Cognizant.

Financial terms of the deal were not disclosed.

Itaas’ custom software services help companies deliver digital video across cable, IP and wireless technologies, to TV set-tops, tablets, smartphones and other devices. The company has about 200 workers in Atlanta, Canada and India.

Cognizant is a provider of information technology, consulting, and business process outsourcing services. The company has about 171,000 workers worldwide.

Itaas Chief Executive Officer Vibha Rustagi said the deal will allow her company to provide a broader range of services, given Cognizant’s global reach.

“International expansion is critical for us to continue our strong growth and provide greater opportunities for our employees,” Rustagi said in announcing the deal Tuesday.

Rustagi co-founded itaas (the company lower cases its name, which stands for “interactive television and application solutions”) in 1999 with Scientific-Atlanta colleague Jatin Desai and Jaspal Bhasin.