Coca-Cola Co. to make Seagram's Ginger Ale easier to find

Coca-Cola Co. is expanding the availability for the full line of Seagram's Ginger Ale and mixers across the country.

Coca-Cola acquired rights to the Seagram's business in 2002. But distribution for Seagram's brands has been limited. Now, the company's in-house bottling division, Coca-Cola Refreshments, is teaming up with independent bottlers to make Seagram's Ginger Ale, Club Soda, Seltzer and Tonic Water more widely available in stores, the company said in a statement.

The overall ginger ale and mixer category is growing in the U.S. Coca-Cola plans a new marketing campaign to highlight the "clean taste and natural ginger flavor" of Seagram's, the company said. The campaign was created by Ames Scullin O'Haire of Atlanta.

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Jeremiah Mcwilliams

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