A collection of some of metro Atlanta’s largest companies and business groups is launching a campaign to promote the area as a “digital hub” to attract high-tech minded newcomers and prospective entrepreneurs.

The “Choose ATL” brand campaign will market metro Atlanta as a place to live, build a career and start a business in technology and related industries, organizers said.

The campaign will also tout the area’s major technology companies and research institutions, which employ thousands in science, technology, engineering and medical fields, and promote the area as a destination for designers, writers, marketers, musicians and film makers.

Choose ATL is being funded by in-kind contributions from more than two dozen organizations and companies, including the digital marketing firm Nebo Agency, Atlanta Tech Village, Metro Atlanta Chamber of Commerce, Invest Atlanta and Startup Atlanta, and companies such as Clear Channel, Turner Broadcasting, Home Depot and Rockfish Interactive, a digital marketing agency.

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Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
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