“Today’s consumer is looking for alternatives to traditional financial institutions,” Check Into Cash President Steve Scoggins said in a statement announcing the deal with Prime Financial. “We help people every day by assisting with their short-term financial needs during difficult times. These Prime Financial stores are an important part of the communities they serve and we look forward to serving those customers.”
Check Into Cash has several title pawn locations in metro Atlanta. The company has more than 1,100 stores in 30 states and the United Kingdom.
Last month, pawnshop operator Cash America announced it was acquiring all of rival PawnMart's locations in metro Atlanta, nearly tripling its size locally to 48 stores. Cash America, which has 17 metro shops, will acquire Norcross-based PawnMarts' 31 local pawnshops and three additional stores in North Carolina in a cash deal valued at $62 million.
Check Into Cash did not disclose how much it is paying for the 10 Prime Financial locations in Georgia.