Budweiser is apologizing after upsetting social-media users with its new tagline for the "Up For Whatever" Twitter campaign.

Some bottles say Bud Light is "the perfect beer for removing 'no' from your vocabulary for the night," reports ABC 7. Critics slammed the slogan, saying it promotes rape culture.

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After hours of #NotBuyingIt tweets, Anheuser-Busch released an apology on Twitter saying, "We missed the mark on a new Bud Light bottle, and we regret it."