AutoTrader buys software firm

AutoTrader.com said Friday it is acquiring vAuto, which makes software for dealers to use in managing used-vehicle pricing and inventory .

AutoTrader.com, an Atlanta-based auto sales and information site, did not disclose terms of the deal. It said vAuto, based in a suburb of Chicago, will become a subsidiary and the two companies will operate “largely independently” while collaborating on product development and customer training.

AutoTrader.com President and CEO Chip Perry said the acquisition will benefit the dealer customers of both companies by combining his site’s audience of 15 million unique monthly visitors and 1,000-person sales and service team with “vAuto’s industry leading software tools for used vehicle pricing and inventory optimization.”

AutoTrader.com is a majority-owned subsidiary of Cox Enterprises, an Atlanta-based communications, auto services and media company whose holdings include The Atlanta Journal-Constitution.

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