Arby's is adding more lower-priced items to its menu and backing them with new advertising to attract budget-conscious diners in the midst of a downturn that has crunched sales at Arby's.

The value menu starts at $1 and features a roast beef sandwich, curly fries and a "jamocha" shake. Arby's, part of Atlanta-based Wendy's/Arby's Group, said the menu will be refreshed periodically to showcase seasonal offerings.

Arby's is launching new television advertising this weekend on Saturday Night Live, showing fans "sharing their stories about why they love Arby's food," as the company said in a press release.

"We designed these spots to help us cut through all of the value menu clutter already out there and feature what sets us apart from the rest of the pack...our food," said Steve Davis, chief marketing officer at Arby's.

Follow us on Twitter here.

About the Author

Keep Reading

A Delta plane is seen at Hartsfield-Jackson Atlanta International Airport in Atlanta on Wednesday, June 4, 2025. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com

Featured

The city of Brookhaven's mayor and City Council last week decided to remove the colored panes of glass from the dome of Brookhaven's new City Centre after residents objected to the brightness of the colors, seen here Friday, June 27, 2025. (Reed Williams/AJC)

Credit: Reed Williams/AJC