Business
All-day breakfast was the secret weapon McDonald's sales needed
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Breakfast really is the most important meal. For McDonald's bottom line, anyway.
The Golden Arches began offering all-day breakfast in October, and McDonald's sales have been on the rise ever since.
Frequent customers had been calling for the change for some time. Now all-day breakfast is also luring new and lapsed customers.
Sales growth has pushed McDonald's stock price up 17 percent since October.
