Columbus-based insurer Aflac said Friday it will sponsor the Heisman Trophy, college football’s highest honor, starting this upcoming season.

Aflac, which also sponsors in-game trivia during college football broadcasts, said it inked a multi-year sponsorship. Terms of the deal were not disclosed.

The Heisman Trophy is presented annually to the game’s most outstanding player by the Heisman Trophy Trust of New York City.

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Jeff Graham (right) executive director of Georgia Equality, leads supporters carrying boxes of postcards into then-Gov. Nathan Deal’s office on March 2, 2016. Representatives from gay rights groups delivered copies of 75,000 emails to state leaders urging them to defeat so-called religious liberty legislation they believed would legalize discrimination. (Bob Andres/AJC)

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U.S. Rep. Buddy Carter, R-Ga., speaks at the Johnny Mercer Theatre Civic Center, Tuesday, Sept. 24, 2024, in Savannah, Ga. (AP Photo/Evan Vucci)

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