With 69 weeks to go, the road to the 2012 election is well under way, if you ask CNN.
“This is the biggest story that we’re going to cover in the next 18 months,” said Sam Feist, CNN’s Washington bureau chief. “It’s important to our network as a news story and as a business because so much of our air time is being dedicated to it.”
In 2008, Atlanta-based CNN rolled out a slate of prime time and weekend programs such as "CNN Election Center" and "Ballot Bowl" leading up to 2008 Election Day. Feist said similar election-based programming will steadily increase between now and January, when the first primary ballots will be cast for the Republican nominee.
“It’s a significant investment,” said Feist.
In Friday's newspaper, the AJC takes a deep look at how CNN's strategy in covering the 2012 presidential election. It's a story you'll get only by picking up a copy of The Atlanta Journal-Constitution or logging on to the paper's iPad app. Subscribe today.
