Alpharetta has promoted offensive coordinator Jacob Nichols as head football coach.

Nichols, who will be formally introduced as head coach on Monday in a meet and greet with boosters, players and parents, will replace Jason Dukes, who took a head coaching job at Smiths Station in Alabama.

Nichols was offensive coordinator for the past two seasons and coached the offensive lines in 2010 and 2011. He also is Alpharetta’s strength and conditioning coordinator.

Nichols played on Parkview’s1997 state championship team. He got into coaching in 2004 as a community assistant at an Alabama middle school while getting a degree at UAB.

Alpharetta, which opened in 2004, was 34-21 in Dukes’ five seasons and won region titles in 2011 and 2013.

About the Author

Keep Reading

Atlanta Dream forward Brionna Jones (24) cuts between Indiana Fever guard Shey Peddy (5) and forward Brianna Turner (11) in the first half of a WNBA basketball playoff game in Indianapolis, Tuesday, Sept. 16, 2025. (AP Photo/Michael Conroy)

Credit: AP

Featured

Fulton DA Fani Willis (center) with Nathan J. Wade (right), the special prosecutor she hired to manage the Trump case and had a romantic relationship with, at a news conference announcing charges against President-elect Donald Trump and others in Atlanta, Aug. 14, 2023. Georgia’s Supreme Court on Tuesday, Sept. 16, 2025, upheld an appeals court's decision to disqualify Willis from the election interference case against Trump and his allies. (Kenny Holston/New York Times)

Credit: NYT