“We want a place where we can see, but where we can also be seen,” Koonin said.
Delta was already the official airline of the Hawks. With the airline’s multi-year, multi-million dollar sponsorship, the club is now emblazoned with the Delta logo and plane cutout designs in booth areas.
Koonin said the Delta name on the club will also be visible in TV broadcasts of the game, making it “part of the game.”
“This is the hometown airline. [Customers] would expect to see Delta involved,” said Delta chief human resources officer Joanne Smith at the Monday night ribbon-cutting. We want to be viewed as part of the fabric of Atlanta.”
The club is also meant to remind people that Delta has Sky Club airport lounges. “It’s about the experience,” Smith said.