The latest addition to Atlanta’s Fox Theatre? A content studio.
The Fox Theatre has a new addition to its cherished building: a content studio.
The venue announced the news Tuesday morning. Located inside a backstage artist tower, the 216-square-foot studio is not available for public reservations. Instead, the Fox will use the space to capture interviews, podcasts and videos while designating the area for media to interview talent at the theater. The studio, previously an underused rehearsal room, will also support the theater’s archival mission as it prepares to celebrate its centennial in 2029.
To that end, the Fox is seeking artists, employees and community members who want to share their connection to the venue. Stories will be recorded in the new content studio and will be part of the Fox’s slate of original programming that’ll debut this fall.
“We now have the infrastructure to collect Atlanta’s stories, preserve them for the future and share them publicly,” Jamie Vosmeier, chief marketing officer of the Fox Theatre, said in a news release. “If you have a Fox story, we want to hear it. This studio gives us a dedicated space to capture and preserve those voices.”
Those interested in participating are encouraged to submit through the Your Fox Story form, available on the Fox Theatre website and pinned to the theatre’s Instagram page.
The studio adds to the theater’s recent enhancements, including a renovated arcade lounge and a new gift shop.
To further shape its creative vision, the Fox has enlisted the help of Terry Washington, an Atlanta native and longtime music executive. Washington, the owner of the Los Angeles-based Zane Ryder Management, will serve as a consultant for the Fox, helping to “make sure the rest of the world understands what Atlanta has known for generations.”
“There is no ceiling too high for a place like the Fox,” Washington said in a prepared statement sent to The Atlanta Journal-Constitution. “It already has what brands and cultural institutions spend decades trying to create: history, authenticity and a genuine emotional connection with people.”
The Midtown venue and historic landmark officially opened in 1929. The theater was in danger of being torn down in the 1970s, before a Save the Fox campaign intervened and helped raise the money to save it. Today, the Fox hosts over 200 performances a year in its 4,665-seat theater.