T-Mobile launches another assault in battle for wireless customers

A month after announcing it will allow customers to “stash” data they don’t use so that it can be tapped when needed, T-Mobile unveiled a new prepaid pricing structure, starting at $40 a month, for unlimited data, talk and text and 4G LTE

The new plans go into effect Jan. 25. In a statement, Chief Executive John Legere said the wireless carrier will continue to “break the rules and give customers better choices.”

T-Mobile, the fourth largest wireless carrier behind Verizon, AT&T and Sprint, has been ramping up competition with its larger rivals with a series of "Uncarrier" announcements that have left the others scrambling for more competitive plans. Among other things, T-Mobile has dropped overage fees and eliminated roaming fees for overseas travelers..

With Simply Prepaid, customers can get the following:

• $40 / month for unlimited data, talk and text + up to 1GB of 4G LTE

• $50 / month for unlimited data, talk and text + up to 3GB of 4G LTE

• $60 / month for unlimited data, talk and text + up to 5GB of 4G LTE

Last month T-Mobile unveiled “Data Stash,” a service that automatically banks unused data month to month for customers enrolled in the company’s Simple Choice plan. Customers start Data Stash accounts with 10GB of free data.

AT&T also announced recently that beginning Jan. 25 its new and existing 50 million Mobile Share Value customers will see their unused data roll over to be used within the next month.