A big part of NXP Semiconductor's annual conference in Austin is their "tech lab." NXP is a European chipmaker that bought Austin-based Freescale Semiconductors last year in a nearly $12-billion deal.

The lab, which occupies most of an entire floor of the JW Marriott in downtown Austin, serves as a giant showcase of how NXP technology is being used to innovate.

Watch this video, shot by 512tech's Lilly Rockwell, to learn more:

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Bob Banks is an actor, known for Supercool (2021), Outer Banks (2020), The Vampire Diaries (2009-2017), Antwone Fisher (2002), Love Crimes (1992), Midnight Edition (1993), Daddy’s Little Girls (2007) Selma, Lord, Selma (1999), In the Heat of the Night (TV Series) (1991-1993), and I’ll Fly Away (TV Series) (1991-1992). Bob is an accomplished Voice Over (VO) Actor and lives in Atlanta, GA.

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Members of the conversion crew take a break as the main scoreboard is lowered to the floor to be worked on as the arena gets ready for the next concert at State Farm Arena, Thursday, October 2, 2025, in Atlanta. The crew was working on creating a stage for the Friday, Oct. 3 Maxwell concert. (Jason Getz/AJC)

Credit: Jason Getz / Jason.Getz@ajc.com