A regional outage of Amazon Web Services had widespread effects nationwide Friday, even causing Amazon’s digital assistant Alexa to be unresponsive Friday morning.

» RELATED: Someone asked Amazon's Alexa about the CIA and the answers are hilarious

Users noted Alexa delivered verbal apologies and chimes, as well as a red ring of light signaling an issue.

Around 1 p.m., Down Detector reported a major spike in Alexa-related complaints. Some Alexa services, however, still work through the Alexa app.

By midafternoon, users reported that Alexa was responding to voice commands again.

» RELATED: Google, Amazon or Apple: Which home automation system is right for you?

The outage is quite ironic considering Amazon's recent Super Bowl ad campaign, which suggested (as a joke) that it could replace Alexa with celebrities if it lost its voice. Watch the ad below:

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A Korean Air plane takes off from Incheon International Airport in South Korea on Wednesday, Sept. 10, 2025. The plane is chartered to bring back Korean workers detained in an immigration raid in Georgia. (Yonhap via AP)

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