While advertisers spent millions of dollars to get exposure during the Super Bowl, it was Hall of Fame quarterback Joe Namath who garnered the most attention on social media. When the football hero appeared on the field for the coin toss wearing a massive fur coat, Twitter and other sites buzzed with jokes. The reaction to most ads was much more muted.

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Rose Scott signals as "Closer Look" goes on the air in the WABE studio. An Atlanta resident left WABE a $3 million donation, a boost after WABE lost $1.9 million in annual funding from the Corporation of Public Broadcasting. (Ben Gray for the AJC 2023)

Credit: Ben Gray