While advertisers spent millions of dollars to get exposure during the Super Bowl, it was Hall of Fame quarterback Joe Namath who garnered the most attention on social media. When the football hero appeared on the field for the coin toss wearing a massive fur coat, Twitter and other sites buzzed with jokes. The reaction to most ads was much more muted.

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Kennesaw State coach Jerry Mack helped the Owls achieve bowl eligibility for the first time in program history on the strength of a stout and experienced offensive line. (Dave Williamson/Kennesaw State Athletics)

Credit: Dave Williamson/Kennesaw State

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Fulton County Sheriff Patrick Labat gives a tour of Fulton County Jail in  2023. (Natrice Miller/AJC 2023)

Credit: Natrice Miller/AJC