The economics of the Falcons' new, cheap stadium food

Atlanta Falcons owner Arthur Blank speaks during a news conference inside the team's new stadium currently under construction Monday, May 16, 2016, in Atlanta. Blank says the Mercedes-Benz Stadium is on schedule to open in June, 2017 as scheduled and he's hoping it will be announced next week as the site of a Super Bowl. The Falcons also unveiled their new food and beverage plan which includes $2 hot dogs and soft drinks, a sharp decrease from current prices at the Georgia Dome. (AP Photo/David Goldman)