Shaquille O’Neal posted a tweet Thursday calling out Lavar Ball on the $495 price tag of his son Lonzo Ball’s ZO2 signature shoe Lavar’s Big Baller Brand launched during the day.
Lavar Ball, who has received criticism for the outspoken way he’s handled the basketball and business interests of his three sons, pushed the sneakers out on social media with the headline, “The Sports World is Forever Changed.”
In addition to the $495 version of the shoes, larger sizes will come with price tags closer to $700, and there’s a $995 version that includes LED lights and Lonzo Ball’s signature. They also announced a pair of sandals that will cost $220.
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