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Georgia Tech and Louisville will meet in the newly dubbed Aflac Kickoff game Sept. 1 at Mercedes-Benz Stadium. The annual game, one of the first of the college football season, had been sponsored by Chick-fil-A since 2008.

Fortune 500 insurance giant Aflac has agreed to become the new title sponsor to the Kickoff game, signing a three-year deal to lend its name to the annual September event, the company told The Atlanta Journal-Constitution in an exclusive interview.

Chick-fil-A will continue to sponsor the Peach Bowl.

This year’s Kickoff game featuring Tech and Louisville will start at 7:30 p.m. and air on ESPN. Future Aflac Kickoff games are scheduled to include Clemson vs. Georgia in 2024, followed by Virginia Tech vs. South Carolina and Syracuse vs. Tennessee in 2025.

*Return each day until the start of the college football season for more information and news to know as we gear up for another campaign.

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Georgia Tech quarterback Haynes King runs with a ball during the first half of an NCAA college football game at Georgia Tech's Bobby Dodd Stadium, Thursday, Nov. 21, 2024, in Atlanta. (Hyosub Shin/AJC)

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Credit: Photo by Austin Kaseman