The Falcons have sold personal seat licenses for 54 percent of the club seats in their new stadium, generating $77 million in contracted revenue, a vice president of the firm hired by the team to manage the PSL sales program told The Atlanta Journal-Constitution today.
That would mean the Falcons have contracts on approximately 4,050 of the roughly 7,500 club-seat PSLs and that 3,450 club seats remain available.
Michael Drake, vice president of Legends Global Sales, also told the AJC that 65 percent of the most expensive PSLs have been sold. Those are for lower-bowl seats between the 45-yard lines on both sides of the field and are priced at $45,000 apiece. Drake said 94 percent of the $45,000 PSLs along the home sideline have been sold.
Since January, the Falcons have been selling club-seats PSLs at four price points — $45,000, $20,000, $15,000 and $10,000.
Drake said 98 percent of the $10,000 PSLs, located on the mezzanine level, have been sold.
About the Author
Tim Tucker, a long-time AJC sports reporter, often writes about the business side of the games. He also had stints as the AJC's Braves beat writer, UGA beat writer, sports notes columnist and executive sports editor. He was deputy managing editor of America's first all-sports newspaper, The National Sports Daily.
